Promotions Committee
Goal: To promote Pacific Beach as a place to do business as a customer or business person.
Strategy: Street Level Marketing: Unite all existing promotional products under one unifying brand
and tag line to attract new customers who own property and reside in Pacific Beach or those of a
similar demographic level from outside the neighborhood.
Strategy: Think PB First! Business Development Program: Encourage business to business
purchasing through networking opportunities and new business recruitment through developing
targeted desirable business categories. |
FY 2006-07 Continuing Projects
- restaurant walks
- tourist brochure
- business directory
- PB Referral Network
- concierge night
- PB ‘Official’ brand line of products
- PB new Business and Visitor
- welcome packages
FY 2006-07 New Projects
- Pacific Beach Magazine
- retail themed promotional event
- PB health fair
- develop a new business recruitment campaign
Other Campaigns Include
Web Site
Pacific Beach Restaurant Walks
Pacific Beach Eats
Community Relations
Tourist Marketing
Pacific Beach Cooks
Meetings
2nd Wednesday of the month at 3 p.m., Discover Pacific Beach,
1503 Garnet Ave.
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