Goal: Enable DPB to serve as the voice for the business community on current issues and to lead
the community into the future.
Strategy: Business Leadership: increase the prestige of the business association through meeting
with policy makers and the media and presenting a helpful and friendly organization and to
showcase and promote Discover Pacific Beach’s activities and policies.
Strategy: Hospitality Industry Leadership : engage with the hospitality business community, the law
enforcement community, and the residential community to manage and mitigate the friction caused
by conflicting interests, to enable the hospitality community to thrive and grow.
This proposed Committee seeks to examine and revise structural issues in the neighborhood and
offer a compelling vision of the future for the business district. It will work to create an overarching
vision for the future of the business district that will include neighborhood design guidelines,
transportation and parking solutions, and a new business recruitment strategy. The committee will
work with other neighborhood groups to encourage community unity and joint efforts.
FY 2006-07 New Projects
develop alcohol advocacy position
statement
work with Design and Improvement
Committee to establish a “Storefront
Dress Code”
develop action plan for
neighborhood planned district
ordinance
complete the formation of the Beach
Area Maintenance Assessment
District.